Lerumo – Twentyone Rebel
By: Jamie Steinberg
Q) How would you describe your sound?
A) I would describe my sound as Pop. Just pop. Pop on a whole spectrum. Different variants of it.
Q) Who are some of your musical influences?
A) Some of my musical influences are Max Martin, Hernameisbanks, Dua Lipa, The Weeknd, Justin Bieber, Jay Sean, Foxes, Delilah (UK), Calvin Harris, Diplo and Drake. I listen to so much music as well as have a huge appreciation for industry producers.
Q) Talk about the story behind your new song “Mister Poison.”
A) The song describes a guy who sees the rawness of a person and is willing to “kiss the devil” to get his wishes. It is seeing someone for who they truly are and being willing to go through a messed up situation to stay with them, even when you know they’re not good for you. You do it all because you want to love someone for who they are, not who they could be is the message behind the whole record.
Q) What do you think it is about the song that fans connect to?
A) The thing that I find the fans connecting to most is the deepness and metaphorical aspect behind the videos storyline.
Q) How does the video play into the message of the song?
A) The video displays what I stated before on the story of “Mister Poison,” but in a metaphorical way. Me falling into the lap of someone with who doesn’t feel as if their intentions are right for me and me taking the abuse through drinking the poison, causing me to then “cross-over” symbolizes it all.
Q) Which track off your upcoming EP Twentyone Rebel means the most to you and why?
A) Honestly, “Mister Poison” and “Replaceable” do the most because they come from a deep place with deep meaning. “Replaceable” is about forgiving yourself when someone is not right with you and coping it by moving on and remembering that you deserve the very best for yourself.
Q) Where did the album get its name?
A) The album got its name because I was at a point where I just wanted to make what I wanted to make. So, I came up with the rebel part once I decided to release the album and this is my twenty first year being alive so I merged the two together.
Q) What is your songwriting process? Do you need music before you can create lyrics?
A) I always need music before I can create music. It’s always so much easier that way. I can feel something before the lyrics pour out of me.
Q) How much of hand do you have in the production of your music?
A) I have 100% hand in it. I do make instrumentals too, but this time I let my friends produce as I just wanted to be the artist. They matched exactly what my vision was and it was it from there.
Q) Will there be videos for all the songs or just certain ones off the EP?
A) No, there will not be. I do have another visual coming though to my second favorite record, “Replaceable.” Stay tuned, that one was directed fully by me and my team. We’re so excited for its premiere.
Q) What can fans expect from a live Lerumo performance?
A) Fans can always expect to have fun and have a good time. I’m all about interacting with the fans and making sure they get the full experience they came for.
Q) What songs off Twentyone Rebel are you most looking to performing live?
A) I really look forward to everything. It’ll be fun giving different energies to every record live.
Q) You are a part of social media. Why is that such an important way for you to connect with your fans?
A) Social media is everything. If I didn’t teach myself marketing or have a team in place to help, I wouldn’t be where I am. It’s amazing because you can really make your dreams come true from your phone.
Q) What would you like to say to everyone who is a fan and supporter of you and your work?
A) I want to say, “No matter what adversity you face, stay true to yourself. Things will make sense. Never give up.”