Lo – Good Good
By: Jamie Steinberg
Q) How would you describe your sound?
A) Bass booming bubble gum pop, with a capital P!
Q) Who are some of your musical influences?
A) Get ready for the craziest list ever:
Earth, Wind, & Fire, ABBA, Nelly, Ludacris, Carole King, Debussy, Pitbull, Ellie Goulding, Usher, Bebe Rexha, Lana Del Ray and Madonna. I grew up listening and absorbing everything because of the songs I was dancing to as a competitive dancer. Spending so much time in a studio filled with every type of music imaginable taught me to appreciate and admire so many different types of artists!
Q) Talk about the story behind your new song “Good Good.”
A) “Good Good” was actually inspired by a true story. When I first wrote the hook in my iPhone, “I’d wish you the best, but you’ve already had it.” it was based on recently finding out an ex had hooked up with a few my oldest and closest friends back home (yikes, right?), immediately after we had broken up. Now, I can see it for the hilarious breakup revenge it was, but I remember feeling so betrayed at the time and then that line popped into my head! I loved the outlook and power it gave me and I wanted to share that feeling with others! Too often I had watched friends of mine base their self-worth on how poorly a boyfriend had treated them and having been there myself, I wanted to write one for the ladies! “Good Good” is about realizing that you are original and irreplaceable and that NOTHING another person says or does can ever take that away! Every one of us is a fierce and magical force and we need to remember that and maybe even have a little sass about it, too.”
Q) What do you think it is about the song that fans connect to?
A) The music makes you want to dance and the message relates to something we’ve all been through, but with a confident new way to view it! My hope with “Good Good” is that for three minutes, listeners can feel good and dance!
Q) You started out as a dancer. How did that influence who you are as a musician?
A) Musically, it provided me with an incredible and vast education. I was exposed to so many different styles that I am now able to pull from and combine in interesting ways! But even more than that, it gave me a love for all things rhythmic. I’m constantly thinking to myself in writes “Would I want to dance to this? What sort of choreography would this inspire?” and flashback to the days when we would sit around and vote on the songs we would do routines to. I love creating moments in songs that would be fun for dancers to move to and am always thinking of how we can do that – whether it be with lyric, melody or the beat.
Q) What is your song writing process? Do you need music before you can create lyrics?
A) My process honestly can be different every day, depending on the session! I typically start with a hook or idea and build it out lyrically and melodically from there. Sometimes, the track in the room inspires my mind to think of a song or sometimes I’m sitting on my balcony in silence and a full chorus comes into my head and I run inside scrambling to put it down on guitar before I forget. Overall, I am a big champion of the Max Martin ideology of writing, where melody takes priority and then I like to combine that with a badass hook and fill it in with colorful lyrics.
Q) How much of hand do you have in the production of your music?
A) Before I signed to Prescription Songs, I actually produced full time to support myself. I love being a female producer and getting to work with different artists to develop a unique sound. I’m pretty OCD and obsessive about the technicalities of production so usually I like to be in control from start to finish. However, when I met Stephen Schmuldt, a/k/a Breakfast (my co-writer and producer on “Good Good”) it was like he saw my essence as an artist and put it perfectly into production in a way I hadn’t thought of before!
Just like my songwriting though, every day my production process is different. I have some sessions where I play full producer and do it all start to finish, some days where I just give advice or direction and some where I am purely the artist and work chiefly on melodies and lyrics. My EP will be a combination of all those different levels of involvement. It’s all about collaboration for me and using the collective strengths in the room to make the best product possible. Being a female producer and having that ability is certainly a big part of my artistry and something I’m so blessed to be able to do!
Q) What can fans expect from a live Lo performance?
A) Dancing. Sass. The occasional off the cuff phrase or unscripted “Hot In Herre” performance. And then more dancing. I just want my fans to have fun and feel alive with me!
Q) Will there be an EP or full album coming soon?
A) Yes! I will a few more singles and then drop an EP. And I am so excited.
Q) Where are some of your favorite places to perform and what makes those locations so significant to you?
A) My favorite place I have performed as an artist would be The Back Corner in Nashville. We recently had our Prescription Songs showcase there. It’s a sentimental location to me because that venue marked my first performance as a part of Prescription. Prescription has been my dream publishing company since I can remember and I still pinch myself every day that I get to be a part of their incredible team.
One day, I would love to play Bridgestone Arena. As a college dancer, I did some of my favorite dance team performances there and I think it would be incredible to come full circle!!
Q) Who would you most like to collaborate with on a song in the future?
A) My DREAM collaboration would be Nicki Minaj.
Q) What album/band are you currently listening to and why do you dig them?
A) I’ve recently had Kim Petras on repeat. She has a similar love of bubblegum, sugar pop, playful lyrics and her story and voice are incredible to boot!
Q) You are a part of social media. Why is that such an important way for you to connect with your fans?
A) I love sharing what I’m working on with people and, most of all, being able to show what a total goofball I really am! I also really love how social media can connect people who are so different over a common love of music. So, it’s exciting to me to see what my followers are doing with their lives as well!
Q) What would you like to say to everyone who is a fan and supporter of you and your work?
A) Thank you for being a part of my dream! And let’s make the world dance!