By: Jamie Steinberg
Q) How would you describe your sound?
A) My music comes from an inner need. I don’t write songs to please — I write to release. I’m always chasing the kind of sound I’d want to hear from a Latin artist: one that’s unafraid to be vulnerable, spiritual, dark or full of light. My sound is honest because it’s a reflection of who I am — no masks, just truth.
Q) Who are some of your musical influences?
A) I started with classical music, studying harmony, form and texture. Then I fell in love with jazz and soul — with the emotional freedom they carry. I also feel a deep connection to Afro-American music in general, from gospel to contemporary R&B. On top of that, there’s bolero, alternative pop, a bit of funk and, of course, the Latin music I grew up with. I like blending all of that without fear, always searching for a sound that feels honest, modern and full of soul.
Q) Talk about the story behind your new song “SOFIA.”
A) “Sofía” is more than a person — she’s a symbol. The song was born from a dream, almost like a vision. It speaks about obsession, idealization and the projection of our deepest desires onto someone else. “Sofía” represents that unreachable figure we chase, not knowing if she’s real or just a reflection of what we want to believe. The track plays with the line between love and illusion, sanity and madness. Musically, I wanted it to feel hypnotic and cinematic, almost like a scene from a psychological thriller or a surreal memory.
Q) What do you think it is about the song that fans connect to?
A) I think what makes people connect to “Sofía” is that it tricks you a little at first. It feels simple or familiar in the beginning, but slowly it starts pulling you in. I like music that creates curiosity — that makes you ask questions instead of giving answers right away. With this song my purpose was to spark that feeling of intrigue, to make listeners wonder what’s really going on underneath. Is it about love? Obsession? A dream? A ghost? I wanted “Sofía” to feel like a riddle you can feel before you fully understand it.
Q) You wrote, directed and produced the music video for this song. How does the video for the track play into the message behind it?
A) The video is like an extension of the song’s subconscious. I didn’t want to tell a literal story — I wanted to create an atmosphere that slowly pulls you in. Just like the song, the video plays with obsession, with the way we idealize people and with things we don’t fully understand. There are symbols, strange moments, scenes that feel like a dream or even a nightmare. I like leaving the viewer with questions, not answers. I don’t need you to “get”’it — I just want you to feel something.
Q) There is such a beautiful bossa nova sound to “SOFIA.” What is your song writing process? Do you need music before you can create lyrics?
A) “Sofía” is a bolero, though it does have some light bossa nova touches. Honestly, I always have music in my head — there’s constantly a painting being formed in sound. But not every melody that comes is special; sometimes they’re just echoes of old ideas. The real moment is when something aligns — when the music hits an emotional frequency that resonates deeply with me. That’s when I try to capture it in a song. Those melodies that completely seduce your personal taste don’t come all the time. With “Sofía,” it was that voice that came to me… and I just tried to turn it into reality.
Q) How much of a hand do you have in the production of your music?
A) It’s not something I necessarily sought out — it’s more like a condition. I’ve always said we’re often better at developing other people’s ideas. But in my case, I break that rule, not because I want to but because most of the time when I’m working on my own music, I’m alone. That solitude kind of forced me to learn everything. So, yes, I record and produce all of my music — from the bass, drums, guitars, pianos, synths, backing vocals to Latin percussion.
I do love producing and writing with other people for their projects, but when it comes to my own songs, I rarely sit down with someone else to write. I’m deeply involved in the production — it’s one of my favorite parts of the process. I love shaping the sound from the ground up, building the atmosphere and making sure every detail supports the emotion of the song. Even when I do collaborate, I stay very hands-on. For me, production is part of storytelling — it’s inseparable from songwriting
Q) With “SOFIA” out now, is this a prelude to a full album or EP?
A) Yes, “Sofía” is part of a bigger body of work. It’s one of the pieces of a full album I’ve been working on for a while. The album tells a story — not just musically, but emotionally and spiritually. “Sofía” is like an early door into that universe. Each song will explore different aspects of identity, love, desire, and the things we carry from childhood to adulthood. It’s all connected.
Q) Where are some of your favorite places to perform and what makes those locations so significant to you?
A) I love performing in places where I get to connect with new people. Even when they don’t speak the same language, there’s this powerful connection that goes beyond words. Music creates that bridge. For me, it’s not just about playing songs — it’s about creating a moment where everyone in the room feels something real. That’s what makes any place special to me.
Q) What are some of your songs that you continue to truly love performing live?
A) There are songs that have been really important in my career, like “Dulce Vino” and “Está Bn.” But I usually change the live versions — I like to trick my mind into feeling like the music is still fresh and alive. “Memento” is another one I love playing; it always hits a nostalgic nerve. It feels like it was written by someone else, but somehow it speaks about me. That mix of distance and truth makes it really powerful on stage.
Q) Who would you most like to collaborate with on a song in the future?
A) There are so many artists I admire, but I’d love to collaborate with someone who really understands emotion and storytelling in music. Artists like Frank Ocean, Rosalía or even someone like Jorge Drexler — people who create worlds with their songs. I’m also very open to unexpected collaborations, even across genres. I think the best music happens when two very different energies meet and create something new.
Q) What artist/musician are you currently listening to and why do you dig them?
A) I don’t know what’s going on with me lately, but I’m always looking to discover new artists — even ones with very few streams. There’s something magical about hearing a sound and knowing, in that exact moment, that a new aesthetic horizon is opening in music. Mainstream music doesn’t always feed me with new colors, but of course, sometimes you do find real gems. I think I’m just drawn to that feeling of surprise — when something fresh wakes up your ears.
Not everyone has the hunger to discover art on their own — and that honestly makes me a little sad. Beyond the industry that tells you what’s “good” through massive marketing campaigns, I try to stay critical and not blindly accept what’s globally famous. Of course, it’s a business, I get that. But I was born with a kind of gene that needs to be fed with exquisite talent and meaning. I crave depth — artists who move something inside you, not just follow trends.
Q) What would you like to say to everyone who is a fan and supporter of you and your work?
A) Thank you for listening — truly. For letting my music be part of your life, even for a moment. I don’t take that for granted. I make music from a very personal place and knowing that it resonates with you means everything to me. I hope my songs give you a sense of connection, beauty or even just a little escape. I’m here for the long run, evolving and I’m grateful to have you on this journey with me.