ATTITUDE

By: Jamie Steinberg

It’s been 84 years…since I’ve gotten a haircut. I was hoping to get done before the pandemic, but it didn’t happen. So, my best option has been to keep it as healthy and happy as possible. When I got some free samples of ATTITUDE’s natural shampoos and conditioners, I was looking forward to trying it. These sustainable personal care products left my hair soft and my curls frizz free!

ATTITUDE was created in the Spring of 2005 by Jean-François Bernier and Benoît Lord in Montreal. Their mission was to create a legacy that would make their children proud. They set out to create a variety of household products that were derived exclusively of natural ingredients. They would be superior in quality, but at supermarket prices in order to make them accessible and affordable to all.

The ATTUTIDE line for curly hair intrigued me the most. As someone with wavy/curly hair, I’ve been struggling for years on how to tame my frizz (thanks Florida humidity). So, I tried the Curl Moisturizing Shampoo and conditioner ($14.95 each) as it promised to help moisturize hair without weighing it down and it delivered! The product contains moringa oil, which is known for its moisturizing and fortifying properties and it has calendula extract which is softening. It truly hydrated and left the ends of my hair so much tamer!

As I got more than one sample, I shared the wealth with my neighbor. She tried ATTITUDE’s Super leaves™ Clarifying Shampoo and Conditioner ($9.95 each), which promises deep cleansing and to “restore brilliance.” It contains white tea leaf extract and lemon leaf extract to purify and help bring back shine. My neighbor said after one use her hair felt super soft and smelled wonderfully like lemons.

For those looking for a hair product that will truly cleanse, moisturize and revitalize, get an ATTITUDE. Thanks to their clean products filled with natural ingredients, my hair was truly moisturized and fortified! Plus, all ATITTUDE products are 100% vegan, cruelty-free and eco-conscious. That means not only will your hair feel good, but your conscience will also. For those suffering alongside of me from Pandemic hair, grab a bottle of ATTITUDE and get revitalizing.

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