By: Karen Steinberg
Q) How would you describe your sound?
A) I would describe my sound as a mix of urban and tropical, since it blends reggaeton, RnB and the Classic Latin genres as salsa and bachata.
It took a long time to build my own sound, but nowadays it’s pretty individual and easy to recognize both in voice and in musical backgrounds.
Q) Who are some of your musical influences?
A) My musical influences are artists from all over the globe, especially I took so much inspiration from Caribbean music, I have been influenced a lot by El Chulo and Yomil y el Dany from Cuba as long as it concerns the urban sound, in bachata u got a lot of inspiration from Johnny Sky and in general I listen to several Jamaican artists who have influenced a lot my vision of music.
Q) Talk about the story behind your new song “Mama Mia.”
A) “Mama Mia” has a long story behind it. I wanted to mix the energy of reggaeton with the spicy of the Italian language, so I did it in different songs of my repertory.
The song was recorded in La Habana, Cuba and the videoclip was recorded in Mexico City, together with my dancers team. It had so many details! Meanwhile, we were recording, it was totally an adventure and it’s definitely one of the most fun songs that I have worked on.
Q) What type of response have you been receiving from your fans to the track?
A) It has a very good response from the fans. It reached the first 100k views in YouTube really fast actually.
Q) How does the video for the track play into the message behind it?
A) The videoclip is a very good interpretation of the lyrics. In fact, the video has two different versions of Massimo, one for the Italian part of the song and for the Spanish part, too.
It brings a very nice choreography which has been realized by Armando Lopez and involved in total 8 dancers in the footage which has been recorded both in the streets and in a recording studio.
Q) What is your song writing process? Do you need music before you can create lyrics?
A) In general I write down my lyrics while listening to some music. Later, I check them for an arrangement with my team and we work on the final version. At the very last moment the producer can suggest some corrections and together we record the voices.
Q) How much of a hand do you have in the production of your music?
A) I put at least 70/80% of my hand in my lyrics. By the way, when I work on it with my team, we usually make some changes. I trust my team so much, and they are amazing to make it sound the very best way possible. I feel blessed with them.
Q) With “Mama Mia” out now, is this a prelude to a full album or EP for 2026?
A) Actually, right now I am working on a new EP El Malo which will be 100% bachata that will be my main line in 2026.
Q) Where are some of your favorite places to perform and what makes those locations so significant to you?
A) The Latin American stages are really amazing. Lately, I have been performing on different types of stages – my favorites are definitely the ones which have enough space to perform with dancers and which have good monitors and screens to offer the very best performance possible.
I have been blessed to perform in Auditorio Nacional in Mexico City, where I performed as a dancer when I was in the team Yuri. And in this moment I dream of performing as a singer with my show on that wonderful stage.
I enjoy performing a lot in places like Cabaretito or Teatro Garibaldi, too, in Mexico City, where you can find a very crazy and colorful atmosphere.
Q) Who would you most like to collaborate with on a song in the future?
A) I would love to collaborate with Johnny Sky, who in this moment is the most interesting bachata singer in my opinion.
Q) You’ve been in the music business for over ten years. What advice would you give to upcoming artists just entering the music industry?
A) Always be authentic, always try to improve yourself and find the way for you to be singular and unique whenever possible.
Q) What artist/musician are you currently listening to and why do you dig them?
A) I am listening a lot to El Chulo because of his peculiar flow that brings so much energy. I feel like that Caribbean sounds and attitude can really pump you up in energy.
Q) What would you like to say to everyone who is a fan and supporter of you and your work?
A) Thank you so much for supporting my project. I am so glad to share my music with my followers and really glad to work on my listening, singing and dancing – my music.
It’s priceless to share that feeling and being in your earphones. Keep listening to Massimo Ferrara!!