Maya Vik – Hustlebot

By: Lisa Steinberg

Q) How would you describe your sound?

A) This time around I’m not sure. [laughs] I need someone to define it for me!

Q) Who are some of your musical influences?

A) I draw inspiration from a variety of sources, including the Minneapolis sound of Jimmy Jam, Terry Lewis, as well as legends like Prince and Janet Jackson. Artists like PJ Harvey, Ani DiFranco and female musicians from the era I began playing guitar and bass have also shaped my musical journey. With my latest album we pay homage to the amazing music coming out of 1989.

Q) Talk about the story behind your new song “Body Language.”

A) “Body Language” has been a collaborative effort, initially written a few years back. Working with my co-writer, Chris Lee, we struggled to find the right production until Thomas Pettersen came on board. His production beautifully captured the essence of the lyrics. I then brought in Jarle Bernhoft, a long-time friend, to add his touch and complete the song. It also has some amazing guitars by Asbjørn Ruud.

Q) The song features Bernhoft. How did the two of you come to work together on the track?

A) Wanting a male voice on the track, I reached out to Bernhoft, he came into the studio, nailed his parts in a few hours and truly added to the song as a duet partner. We’ve known each other for years, from our era in different rock groups touring in Norway.

Q) What do you think it is about the song that fans connect to?

A) Perhaps leaving it up to the fans to determine, but I believe authenticity plays a significant role. We’re aiming for a sound that reflects the era that inspires us rather than chasing current trends. And with “Body Language,” I think that authenticity resonates with listeners.

Q) How does the video for the track play into the message behind it?

A) When creating music, I always envision the visual elements and try to make as many visuals as possible. This video was made more for promotional purposes and the idea was to keep only small parts of it. It has some Paula Abdul vibes that I really like.

Q) What is your song writing process? Do you need music before you can create lyrics?

A) I typically write on top of music, even if it’s just a rough track to capture the song’s mood and vibe. Being a bass player, I also focus a lot on the bass, that’s always a major part of the process.

Q) “Body Language” was produced by Thomas Pettersen, but how much of a say do you have in the production of your music?

A) Despite living in different parts of the country, Thomas and I share a deep understanding when it comes to what kind of music we want to make. While I have the final say on production decisions since it’s released with me as an artist, working with Thomas has been a collaborative effort where we align on most aspects, but with Thomas having full creative freedom in the production process.

Q) Your LP Hustlebot is out now. What are some themes you explore on it?

A) The title track and overall theme “Hustlebot” is about the hustle in all aspects in life, work, love and relationships. It also delves into girl power and female empowerment.

Q) “Body Language” is actually the fourth track off the album, but do you have a favorite song you worked on for the LP – one that holds a special place in your heart?

A) “Win-Win Thing!” It was actually the very first song we finished, but it was somewhat overshadowed by newer tracks that followed. This song holds a special significance for me as it was a collaborative effort with my friend Morgan Phalen during a time of emotional turbulence in a relationship. The track features vocals by Clark Moon, a/k/a Thomas Pettersen. Initially intended as a placeholder for another artist, Thomas’ vocals resonated so well that we decided to keep them as they added a unique and authentic touch. Furthermore, the exceptional guitar solo by Asbjørn Ruud is amazing. We could have extended it by an hour if you ask me. Stay tuned for the extended live version. [winks]

Q) What do you hope lingers with audiences that explore Hustlebot– whether as an emotion or message?

A) Each song on Hustlebot carries its own emotion, contributing to a larger narrative. I hope listeners experience the journey of the album as a full story.

Q) Who would you most like to collaborate with on a song in the future?

A) Besides the obvious like Jam & Lewis – how about a collaboration with Adi Oasis and Blu DeTiger? A Bass heavy funk song called BassBoss!

Q) What artist/musician are you currently listening to and why do you dig them?

A) I’ve been listening to Thundercat’s music a lot lately, both his albums and the songs he’s been a feature on. Loving his bass playing skills and unique voice.

Q) What would you like to say to everyone who is a fan and supporter of you and your work?

A) Thank you for your support and for listening to my music – It truly means the world to me. And Free Palestine! <3