Tallia Storm As Brand Ambassador

TALLIA STORM SIGNS UP AS BRAND AMBASSADOR FOR CALIFORNIAN BRAND PAUL FRANK

LOS ANGELES, CA (October 10, 2014) – Paul Frank today announced a new partnership with Tallia Storm, UK R&B singer/songwriter and Elton John’s protégé, who will be featured in the brand’s U.K. “Pajammin” campaign. The partnership with Tallia Storm also includes a robust marketing campaign in support of the trendy new sleepwear and back to school collection now available at leading fast fashion and high street retailers across the U.K. This iconic fashion and lifestyle brand features the most recognised monkey on the planet – ‘Julius’, across apparel and accessories for all ages and is regularly worn by Hollywood’s young A’listers including Vanessa Hudgens, Janel Parrish, Avril Lavinge, Zendaya and Kat McNamara.

“Tallia is an amazingly talented musician, who authentically represents the creative expression of the Paul Frank brand,” said Kirk Bloomgarden, Senior Vice President of Global Consumer Products for Saban Brands. “Her spirited, fashionable and fun persona also makes her the perfect partner for our new stylish ‘Pajammin’ campaign.”

“My partnership with Paul Frank was absolute fate as I have always been a huge fan of the brand,” said Storm. “I adore the new sleepwear collection too. They are the most cozy and stylish pajamas I have ever worn and are now a staple for recording studio sessions!”

As part of this Paul Frank partnership, Tallia Storm is set to perform at a series of live acoustic events, the first of which recently took place in the Netherlands in partnership with CosmoGIRL! Magazine. Storm has also recorded an exclusive acoustic version of her track “California” tied to the “Pajammin” campaign to be released across Paul Frank social media platforms on Friday 10th October. Written prior to the partnership, the hit song mentions Paul Frank in the lyrics and is an ode to California.